Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense

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Case Details:

Case Code : BECG075
Case Length : 11 Pages
Period : 2006-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Chandigarh Industrial and Tourism Development Corporation Ltd.
Industry : Public Sector, Tourism
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

CITCO was incorporated as a company under the Companies Act, 1956, in March 1974. It started operations in September 1974 as the Chandigarh Small Industries Development Corporation (CSIDC).

The year 1982 was a significant one for CITCO as in this year it was given the additional role of promoting tourism and other related activities. The name was also changed from CSIDC to Chandigarh Industries and General Development Corporation Limited (CIGDC). In the same year, the management of two hotels, Hotel Mountview and Hotel Parkview (then Chandigarh Yatri Niwas), was transferred to it...

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A Bold Initiative to Promote HIV/AIDS Awareness

When the management at CITCO was planning to revamp its bar at Kalagram, it wanted to link it to a social cause as part of its CSR. It wanted to champion a cause that would generate an immediate response from the public. Reportedly, CITCO came up with the idea to espouse the cause of HIV awareness after it was approached by some NGOs in the area that were dealing with issues concerning HIV/AIDS. Drawing inspiration from a condom-themed bar in Amsterdam (Netherlands), it decided to open a bar with 'condoms' and 'safe sex' as the theme...

The Ambience of the Bar

The Condom Bar was a unique bar-cum-discotheque. It was conveniently located on the highway to ensure visibility and easy access. Bir said, "I chose this place because it is on the highway and is easily accessible."CITCO took care that the ambience of the bar was in consonance with the theme. Everything in the bar strove to aesthetically convey the message that a condom was the most important tool for protection against HIV transmission.

The entrance to the bar bore the words 'Condom Bar' in bold letters. Customers were allowed entry to the bar for a basic cover charge from which the cost of the food and drinks was deducted...

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